What is SSL Certificate and its Importance

An SSL (Secure Socket Layers) certificate is a protocol for encrypting data on the Internet. An SSL certificate protects sensitive communications on your website by establishing a secure connection between web browsers and servers, server to server, and web applications. In other words, SSL certificates are used to securely transmit information such as data transfer, login credentials, social security numbers and credit card.

When you install an SSL certificate on your web server, you can access your server securely using “https” with your domain name. Once a browser connects to a secure site, it retrieves its SSL certificate and ensures that it has not expired, that it has been issued by a trusted CA (certification authority) and that it is used for the purposes issued. If a site fails for any of these reasons, the browser will display a warning message. If successful, depending on the SSL you choose, there are a few trust indicators that mean your website is protected by an SSL certificate, including a URL that begins with “https”, a padlock in the web browser, or a green bar address.

SSL certificate Importance

Here are our top 5 the reason why an SSL Certificate is essential to your business:

Google will flag your website as “Not Secure” which can make users to leave your website. People trust Google, and if Google is warning them, they will leave your website and go to a competitor site.

A way of security

we have already seen security breaches this year, where sensitive info has been compromised. SSL encrypts info making the data you collect ineffective for anybody who does not have the encryption key. When your clients/users see your website is safe, it builds trust in your brand.

It will secure online payments

whether or not you are planning on accepting payments online now, or in the future, an SSL certificate is a must.

If you gather any info from website visitors (search bars, contact kinds), then you’re a goal for cyber-criminals. Be proactive and shield visitors to your website.

Although it is unconfirmed, there’s a suggestion that Google will penalize non-secure websites concerning their SEO ranking. Whether or not that is built into Google’s algorithms, a visitor to a non-secure website may spend much less time there, lowering search rankings. Either approach is necessary.

Not sure where to begin?

Check together with your website hosting firm. There is an annual payment, however, some companies might provide an SSL Certificate complimentary as part of their internet hosting package.
Google doesn’t sell SSL certificates. Any third-party provider that claims this isn’t reputable.