Video Marketing Trends & Tips
In the past few years, we have seen a large improvement in video content popping up online, and there is no signal of it slowing down.
From creating webinars to placing short clips in emails, a video marketing technique is a must if you wish to actually engage together with your audience in an effort to enhance brand consciousness and increase leads and gross sales.
According to a company that creates animated explainer footage, 83% of entrepreneurs say video helps them with the lead era, and 87% say it has elevated traffic to their website.
Some different advantages :
It’s good for SEO
If your stuff is compelling enough to draw views and shares, your Google search ranking can enhance.
It’s a timesaver
It does not take long to create quick but engaging clips compared to writing an article or blog.
It’s inexpensive
It will be cheaper to create a short clip vs producing an ad or a blog.
It will get attention
People may scroll by way of written words, however, most will at the very least give a look to attention-grabbing footage.
Listed here are three video marketing tendencies you may see going ahead.
Vertical movies:
Just when everybody appeared to get the memo that horizontal filming is greatest, vertical movies come alongside! This is because customers watch lots of things on smartphones.
Instagram, Tiktok, and Snapchat have been the primary to make the most of vertical movies in Stories, and Instagram Television (IGTV) was subsequent.
Even Netflix also makes use of vertical digital marketing movies to showcase previews.
Live streaming:
This refers to something that’s recorded and broadcast in live. People prefer to really feel like they are speaking directly and authentically, and live streaming can also be a low-cost strategy to produce collateral.
We’ve seen an increasing number of social platforms implement this functionality, together with Instagram Live, Facebook Live, Tiktak, Twitter Live and LinkedIn for a choose few.
In-video purchasing:
So far, it seems to be largely cloth retailers who’re leveraging this tactic. How it really works: Users can click on on a bit of the display screen (say, a skirt on a model) and be directed to the hyperlink to purchase the item accordingly.
Now that you have a concept of what is going on to be fashionable in 2020, listed here are some methods to include partaking footage into your campaigns this yr.
Use your Landing pages:
The recent survey revealed that 23% of consumers total and 30% of Millennials need website links that let them redirect to buy a product instead of going to a company the home page.
Other benefits:
It can result in extra social shares, build trust and consciousness and scale back bounce price.
Shopify created a brand montage that lives on its homepage. It explains what they do, highlights totally different prospects, and declares they now assist one million companies.
Blogs and articles:
Did you know blog posts might be simply as useful as a landing page? Think about filming your post instead of writing it (or do both), and you’ve got simply increased the chances of that information reaching more visitors.
Moz, which is taken into account an SEO authority, found that displaying a clip with blog pictures and text increased reach by 3X.
Emails and newsletters:
The digital marketing videos you create will rely on your goals and targets. For instance, are you saying a brand new product, an occasion, or a course you need people to enroll in?
You might additionally use electronic mail to offer people a sneak peek of longer footage on your website. Once you’ve got determined what you are selling, you may start taking pictures.
Something to notice:
There are over 30 main electronic mail clients, including Microsoft Outlook, Gmail, Yahoo Mail, and Apple Mail. Some of them do not help the necessities for utilizing clips in emails.
Several of the popular electronic mail e-newsletter services like AWeber and MailChimp make it easy to share what you movie by utilizing a display screen seize and linking the picture to the unique content.
That means a user can simply click on the picture within the electronic mail and be directed to your clip.
Social media platforms:
A strong social media technique is important, and also you solely have to look at your Facebook, Twitter, Tiktak, Instagram or LinkedIn feed (and naturally YouTube and Pinterest) to see how huge a job video performs for companies.
Some formats you can shoot for social media include:
- How-to guides
- Q&As
- Behind-the-scenes glimpses
- Events
- Interviews
- Unboxings (in case you have a physical product)
It’s necessary to do not forget that every social media platform has guidelines around how lengthy your digital marketing movies might be. Here’s fast reference information:
- Facebook allows you up to 240 minutes
- Twitter supplies 2 minutes and 20 seconds.
- Instagram provides you one minute if shared as a publish, 15 seconds as a narrative and as much as 1 hour as a stay or IGTV video.
- Tiktok 60 seconds
- LinkedIn has a 10-minute restriction.
- Snapchat permits 10 seconds.
Make sure your created videos are optimized for each and every social media platform. Viewers on Instagram expect different things than these on Twitter, for example.
We cannot possibly cover each platform or video marketing technique on the market, however, I hope this has given you some concepts to learning how to use this useful tool.
Remember: No matter what you are creating or promoting, it is all about storytelling. It’s time to inform probably the most genuine and compelling stories you can about your products or services!
