You’ve probably seen Google AdWords, even if you don’t realize it. It’s this list of sponsored links that go down on the right side of your computer screen when you search for a word on Google. You will often see links at the top in a small blue box as well as everyone has seen them.
What is Google AdWords?
Google Ads is simply an online advertising solution that businesses with a web presence can use to drive more traffic to their site.
In one look:
- Google sells space along the top and sides of its search engines to site owners interested in getting more visibility.
- Site owners bid on keywords that relate to what they have to offer.
- When people search on Google using this or these keywords, the ads of the site owners appear in the form of text links in a column next to the organic results.
How will Google position your ad?
One of the things that set Google AdWords apart from its competitors is the way they rank their sponsored ads. Most search engines allow you to bid on keywords. Whoever offers the most per click wins first place. Period.
With AdWords, your bid amount is only one factor. Google also takes into account the relevance of the text in your ad and the number of clicks on your ad and gives you a quality score. If your quality score is high enough, you can actually push the guy above you who pays more per click, but whose ad is clicked much less than yours!
Writing effective ads for Google
when you write an ad for Google, selecting the right keywords is essential. Since you pay every time someone clicks on your ad, you don’t want many uninformed buyers to visit your site and access your tab.
You have to target your market as precisely as possible. In other words, if you have a pet food store that offers organic and all-natural pet food; advertising for animals or feed does not necessarily focus on your target audience. Your target is consumers who are looking for all natural and organic pet food. So your keywords should reflect that.
